Smartphone owners are using 9 apps per day, 30 per month

Smartphone users are spending more time in apps than in years past, and now access over 30 apps on a monthly basis, according to a new report from App Annie out this week. These 30 apps work out to being roughly one-third to one-half of the apps users have installed on their smartphones. And using those apps is a daily habit, as people now launch an average of at least 9 apps per day, the report found.
The countries leading this app usage on a monthly basis include India, Brazil, China, South Korea, the U.S., France, the U.K., Japan, and Mexico.
iPhone users tended to use slightly more apps than Android users, the report also noted, but Android users used over 30 percent more games.
At first, news that users are accessing nearly 10 apps daily sounds like a notable increase from a report from a couple of years ago, which had painted a different picture of app usage. According to a Forrester Research study from 2015, the majority of users’ time was spent using just five non-native apps they’ve installed from the App Store. (By non-native, they mean the apps that didn’t ship with your phone, like Email, Calendar, Messaging, etc.)
However, Forrester was excluding pre-installed apps from its analysis, while App Annie is not. In fact, it said that utilities on iPhone and tools on Android accounted for the heaviest monthly usage, and this was largely due to preinstalled apps like Safari on iOS and Google on Android.
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